Last updated July 21, 2026
These Terms of Service (“Terms”) are a binding agreement between you (and, if you use Narrative on behalf of a business, that business) and Narrative Revenue, a service operated by Chris Ford d/b/a The Narrative Companies ("Narrative," "we," "us," or "our"). They govern your access to and use of narrativerevenue.com, our web application at app.narrativerevenue.com, and all related tools, content, and services we provide (together, the “Services”).
Please read these Terms carefully. They include important provisions that affect your rights — including disclaimers of warranties, limitations of our liability, a results disclaimer, and an agreement to resolve most disputes through individual binding arbitration and to waive class actions (see the Disclaimers, Limitation of Liability, and Dispute Resolution sections below).
By creating an account, starting a free trial, purchasing a subscription, or otherwise accessing or using the Services, you agree to these Terms, our Privacy Policy, and our Acceptable Use Policy, each of which is incorporated here by reference. If you do not agree, do not use the Services.
The Services are intended for use by adults building or running a business. By using the Services, you represent that you are at least 18 years old (or the age of majority where you live, if greater), can form a binding contract with us, and — if you are acting for a business — are authorized to bind that business to these Terms.
You are responsible for everything that happens under your account, including the activity of anyone you allow to use it.
Narrative is a software platform that helps founders build and run a business. It includes an “Academy” of guided, AI-assisted steps that help you produce business assets (such as your offer, positioning, story, pricing, messaging, and a first web page), a “Business Brain” that stores what you build, and an “HQ” cockpit and related tools (such as a pipeline, content tools, and an AI assistant) that help you operate your business.
Narrative is a tool. It is not a business partner, employer, agency, or investor, and it does not provide legal, tax, accounting, financial, or other professional advice. It does not sell a business opportunity, franchise, or “get-rich-quick” program, and it does not generate leads, customers, or sales for you. Your results are your own — see “Results will vary” below.
Beta and evolving features. We are actively developing the Services and may add, change, or remove features at any time. Some features may be labeled beta, preview, or early access; these may be incomplete, may change, and are provided “as is.”
To use most of the Services you must create an account. You agree to provide accurate information and keep it current, to keep your login credentials secure, and to notify us promptly at cford@narrativerevenue.com if you suspect any unauthorized use of your account. You are responsible for all activity under your account, and we are not liable for losses caused by unauthorized use that results from your failure to keep your credentials secure.
We offer paid subscription plans, described on our pricing page. Plans, features, and prices are subject to change; the current terms are always shown at checkout. All amounts are in U.S. dollars and, unless stated otherwise, are billed per month and exclude applicable taxes, which we may add.
Where we offer a free trial, it begins when you start it and runs for the period stated at sign-up. Free trials are for new subscribers only. Unless you cancel before the trial ends, your subscription will automatically begin and the payment method you provided will be charged the then-current plan price.
Paid subscriptions renew automatically. By subscribing, you authorize us and our payment processor to charge your payment method on a recurring basis (for example, monthly) at the then-current price for your plan, plus any applicable taxes, until you cancel. This is sometimes called “negative option” billing: your subscription continues, and charges recur, until you take action to cancel.
You can cancel at any time from your account settings or by emailing cford@narrativerevenue.com. Cancellation stops future charges; it takes effect at the end of your current billing period, and you keep access until then. Except where required by law or expressly stated otherwise, payments are non-refundable and we do not provide refunds or credits for partial billing periods or for periods you did not use the Services.
We may change subscription prices. If a change affects your plan, we will give you advance notice by email, and the new price will apply to your next billing period after the notice period. If you do not agree to a price change, you may cancel before it takes effect.
Payments are processed by our third-party payment processor (currently Stripe); your use of their services is subject to their terms. If a charge fails, we may retry it, suspend or limit your account, or downgrade your plan. You remain responsible for amounts owed, and for any costs we reasonably incur collecting unpaid amounts.
“Your Content” means the information, text, files, business details, and other materials you submit to or create with the Services — including the inputs you give our AI features and the assets you build (such as your offer, positioning, story, pricing, messaging, pages, and customer or contact data you add).
As between you and us, you own Your Content. You grant us a worldwide, non-exclusive, royalty-free license to host, store, copy, process, display, and transmit Your Content solely as needed to operate, provide, secure, and improve the Services for you, and as otherwise permitted by our Privacy Policy. You are solely responsible for Your Content, including having the rights to submit it and ensuring it does not violate these Terms, our Acceptable Use Policy, or any law or third-party right.
Parts of the Services use artificial intelligence to generate output — for example, coaching and feedback, the “Ask HQ” assistant, drafted assets and content, and scoring or grading of your work (the “AI Features”). We provide the AI Features through our own systems and through third-party AI providers (for example, Anthropic).
Inputs and outputs. The information you submit to the AI Features is your “Input,” and what the AI Features return to you is “Output.” As between you and us, you own your Input, and — to the extent we hold any rights in Output generated for your Input — we assign those rights to you. You may use Output, including for commercial purposes, as long as you comply with these Terms, the Acceptable Use Policy, and applicable law. You are responsible for your Output.
AI has limits. AI is probabilistic and evolving. Output may be inaccurate, incomplete, out of date, or unsuitable, and may not be unique — the AI Features may generate similar Output for different users. Output responding to another user’s Input is not yours. You should review and verify Output — including for accuracy, legality, and fitness for your purpose — before relying on or publishing it. Output is not legal, tax, financial, or other professional advice.
Provider terms and training. Your use of the AI Features is also subject to the acceptable-use rules of our AI providers. We work with AI providers that, under their commercial terms, do not use your Input or Output to train their models except as needed to provide the Services (for example, safety and abuse monitoring). See our Privacy Policy for how AI-related data is handled.
AI restrictions. You may not: (a) use the AI Features or Output in a way that infringes or violates anyone’s rights or any law; (b) reverse engineer or attempt to discover the source code, models, or underlying components of the AI Features; (c) use Output to develop, train, or improve a competing AI model or service; (d) misrepresent AI-generated Output as human-generated where doing so is deceptive or prohibited; or (e) attempt to circumvent rate limits, safety filters, or usage restrictions.
Your use of the Services must comply with our Acceptable Use Policy, which prohibits (among other things) unlawful or harmful activity, spam and unsolicited communications, offensive or infringing content, uploading sensitive personal or health information, and misuse of the platform or AI Features. We may investigate suspected violations and may suspend or terminate accounts as described in that policy and below.
The Services — including the software, design, text, graphics, logos, and the Narrative and Narrative StorySelling™ names, frameworks, and related materials — are owned by us or our licensors and are protected by intellectual property laws. Subject to your compliance with these Terms, we grant you a limited, revocable, non-exclusive, non-transferable, non-sublicensable license to access and use the Services for your own business purposes.
You may not copy, modify, distribute, sell, lease, reverse engineer, or create derivative works from the Services or their content, except as expressly permitted. All rights not expressly granted are reserved.
Feedback. If you send us suggestions or feedback, you grant us a perpetual, irrevocable, royalty-free license to use it without restriction or obligation to you.
The Services may integrate with, link to, or rely on third-party products and services (for example, payment processing, AI providers, analytics, and any integrations you connect). We do not control and are not responsible for third-party services, their content, or their practices, and your use of them is governed by their terms and policies.
Every business is different. YOUR RESULTS WILL VARY AND DEPEND ON MANY FACTORS UNIQUE TO YOU AND YOUR BUSINESS, INCLUDING YOUR EFFORT, MARKET, OFFER, EXECUTION, AND FACTORS OUTSIDE OUR CONTROL.
We do not promise, guarantee, or warrant any particular income, sales, growth, revenue, or business outcome. Any goals, examples, projections, or sample numbers shown in the Services (including illustrative dashboards or “goal” figures) are for demonstration only and are not a prediction or guarantee of your results. Testimonials reflect individual experiences and are not typical. Narrative is a tool that requires your time and effort, and it may not be suitable for every business. You are responsible for your own business decisions.
You are solely responsible for operating your business lawfully. This includes complying with all laws and regulations that apply to you and to anyone you contact using the Services — for example, advertising and marketing rules; consumer-protection, subscription, and refund laws; email and messaging laws (such as CAN-SPAM and the TCPA); privacy and data-protection laws; and tax laws. You are responsible for collecting and remitting any taxes on your own sales. We are not responsible for your compliance, and you agree to indemnify us for claims arising from your business or your violation of law, as described below.
If you send us reviews, testimonials, comments, or similar materials, you agree they are non-confidential, and you grant us a royalty-free, worldwide, perpetual, non-exclusive, irrevocable license to use, reproduce, and display them (together with your first name, last initial, and general location) in connection with the Services and our marketing. We may edit for length or clarity and are not obligated to use them.
EXCEPT WHERE PROHIBITED BY LAW, THE SERVICES AND ALL CONTENT AND OUTPUT ARE PROVIDED “AS IS” AND “AS AVAILABLE,” WITHOUT WARRANTIES OF ANY KIND, WHETHER EXPRESS, IMPLIED, OR STATUTORY, INCLUDING IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE, AND NON-INFRINGEMENT.
We do not warrant that the Services will be uninterrupted, secure, timely, or error-free, that Output or stored data will be accurate or reliable, that defects will be corrected, or that the Services will meet your requirements. Any beta, preview, or early-access features are provided with even fewer assurances, and you use them at your own risk.
TO THE FULLEST EXTENT PERMITTED BY LAW, NARRATIVE AND ITS OWNERS, EMPLOYEES, CONTRACTORS, AND SUPPLIERS WILL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, EXEMPLARY, OR PUNITIVE DAMAGES, OR FOR ANY LOST PROFITS, REVENUE, DATA, GOODWILL, OR BUSINESS, ARISING OUT OF OR RELATING TO THE SERVICES OR THESE TERMS, EVEN IF ADVISED OF THE POSSIBILITY OF SUCH DAMAGES, AND REGARDLESS OF THE THEORY OF LIABILITY.
TO THE FULLEST EXTENT PERMITTED BY LAW, OUR TOTAL LIABILITY FOR ALL CLAIMS ARISING OUT OF OR RELATING TO THE SERVICES OR THESE TERMS WILL NOT EXCEED THE GREATER OF (A) THE AMOUNT YOU PAID US FOR THE SERVICES IN THE THREE (3) MONTHS BEFORE THE EVENT GIVING RISE TO THE CLAIM, OR (B) ONE HUNDRED U.S. DOLLARS ($100). SOME JURISDICTIONS DO NOT ALLOW CERTAIN LIMITATIONS, SO SOME OF THE ABOVE MAY NOT APPLY TO YOU.
To the fullest extent permitted by law, you agree to defend, indemnify, and hold harmless Narrative and its owners, employees, and contractors from and against any claims, damages, losses, liabilities, and expenses (including reasonable attorneys’ fees) arising out of or related to: (a) your use or misuse of the Services; (b) Your Content or your Output; (c) your business, products, or services; (d) your violation of these Terms, the Acceptable Use Policy, or any law; or (e) your violation of any third-party right.
Please read this section carefully; it affects your legal rights.
First, let’s talk. If you have a dispute, contact us at cford@narrativerevenue.com and we will try to resolve it informally. If we cannot resolve it within 60 days, the dispute will be resolved by final and binding individual arbitration, rather than in court, except that either party may bring an individual claim in small-claims court or seek injunctive relief for intellectual-property misuse.
Arbitration will be administered by the American Arbitration Association under its Consumer or Commercial rules, as applicable, and will take place in North Carolina or by video or telephone, in English, before a single arbitrator. The arbitrator decides all issues, except that a court decides the enforceability of this arbitration agreement and the class-action waiver.
YOU AND NARRATIVE AGREE THAT EACH MAY BRING CLAIMS ONLY IN AN INDIVIDUAL CAPACITY, AND NOT AS A PLAINTIFF OR CLASS MEMBER IN ANY CLASS OR REPRESENTATIVE PROCEEDING. If the class-action waiver is found unenforceable, then this entire arbitration section will not apply. Any claim must be brought within one (1) year after it arises. This section survives termination of your account.
These Terms are governed by the laws of the State of North Carolina, without regard to its conflict-of-laws rules. To the extent a dispute is not subject to arbitration, it must be brought exclusively in the state or federal courts located in North Carolina, and you consent to their jurisdiction and venue.
You may stop using the Services and cancel your subscription at any time. We may suspend or terminate your access at any time if you violate these Terms or the Acceptable Use Policy, if required by law, or to protect the Services or other users. On termination, your right to use the Services ends. We may delete Your Content after termination in the ordinary course, so keep your own copies of anything important. Sections that by their nature should survive — including ownership, disclaimers, limitations of liability, indemnification, dispute resolution, and these general terms — survive termination.
If you believe content on the Services infringes your copyright, send a notice with the information required by the Digital Millennium Copyright Act (DMCA) to cford@narrativerevenue.com. We will respond to valid notices and may remove infringing content and terminate repeat infringers.
We may update these Terms from time to time. When we do, we will revise the “Last updated” date above and, for material changes, take reasonable steps to notify you. Your continued use of the Services after changes take effect means you accept the updated Terms.
Entire agreement. These Terms, together with our Privacy Policy and Acceptable Use Policy, are the entire agreement between you and us about the Services and supersede prior agreements on the subject.
Assignment. You may not assign these Terms without our consent; we may assign them in connection with a merger, acquisition, or sale of assets.
Severability and waiver. If any provision is found unenforceable, the rest remains in effect. Our failure to enforce a provision is not a waiver.
Force majeure. We are not responsible for delays or failures caused by events beyond our reasonable control.
Electronic communications. You agree that we may provide notices and communications to you electronically, and that electronic communications satisfy any legal requirement that they be in writing.
Questions about these Terms, support, or billing? Email cford@narrativerevenue.com, or write to us at 6504 Lytham Ct., Greensboro, NC 27410, United States.